BeautyFresh Blog

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Four Collections, Four References

November 20, 2025 by Cheryl Clay

L’ART & LA MATIÈRE COLLECTION

With this collection, Guerlain raises perfume to the level of Art – where material becomes Art. Relying on the exceptionality of its materials, it isolates for each creation an ingredient treated in majestic style but always worked in tandem with the rest of the composition. Its bottle, a contemporary reinterpretation from the archives, is refillable and offers unprecedented customisation.

THE AQUA ALLEGORIA COLLECTION

This collection was created in 1999 as allegories of Nature. A direct and joyful composition producing exceptionally bright and colourful creations. In 2022, it was reinvented as an emblem of Guerlain’s commitment: refillable bottles and formulas with up to 95% naturalness, in organically farmed alcohol.

LES LÉGENDAIRES COLLECTION

 

Bringing together recent and historic creations that have left their mark on perfumery, this collection tells eternal love stories translated into wonderful scents infused with exceptional ingredients. All these creations are now united with the inverted-heart bottle, created for L’Heure Bleue in 1912.

 

THE MASCULINE COLLECTION

Bringing together all the legendary creations of the House since the middle of the 20th century: Habit Rouge, the first amber fragrance for men, Vétiver, an elegant and racy spicy woody fragrance, and more recent creations such as L’Homme Idéal, Héritage, L’Instant Homme and Guerlain Homme. Their square bottle is a reinterpretation of the original Habit Rouge bottle.

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