The world of sunless tanning just got a major upgrade. Under the leadership of founder and CEO Alyson Hogg, Vita Liberata has officially relaunched with a mission-driven approach to skin safety and luxury. The new 2025/2026 collection features sophisticated “skin-first” formulas, sleek premium packaging, and innovative technology designed to deliver a flawless, sun-kissed glow without the risks of UV exposure.
Whether you’re looking for a one-night-only bronze or a deep, long-lasting tan, here are the standout stars of the new range.
1. The Instant Fix: Everyday Blur Drops
For those who want a bronzed look with “zero commitment,” the
Everyday Blur Drops are a game-changer. These liquid body makeup drops offer a matte satin finish and an instant sun-kissed radiance that washes off at the end of the day.
• Skin Benefits: Infused with Niacinamide and botanical oils to calm and hydrate.
• Durability: Transfer-resistant and waterproof, making them perfect for on-the-go applications.
Touted as the “NAD+ of tanning,” The Glaze is one of the brand’s most advanced launches. Developed over years, it uses “True Tone Technology” to support skin at a cellular level.
• Key Ingredients: Packed with Tripeptide-1 and Tetrapeptide-7 to stimulate collagen and elastin production.
• Result: A tan that provides an unbeatable glow while actively improving skin health.
3. The Quick Bronze: Express Spritz
Last-minute plans? The Express Spritz is a hydrating, water-based tonic that dries in a flash.
• Customisable Glow: Rinse after 1 hour for light-medium, 2 hours for medium-dark, or 3 hours for your deepest bronze.
• Application: Best applied with a mitt for a seamless, streak-free finish.
4. The Face Care Duo: Anti-Age Serum & HA+ Moisturiser
Vita Liberata continues to bridge the gap between tanning and high-end skincare with specialized face products.
• Tanning Anti-Age Face Serum: A dual-action serum containing Bakuchiol (a natural retinol alternative) to fight signs of aging while building a subtle, buildable tan.
• HA+ Deep Moisturiser Face Tan: An ultra-hydrating moisturiser that delivers a natural-looking, sun-kissed glow.
A great tan is only as good as its application. The 2025 relaunch includes a new range of expertly designed tools to ensure a salon-quality finish at home:
• Specialised Face Brushes: For precise blending around the hairline and jaw.
• Luxurious Body Brushes: Including the “Giant Pyramid Body Blending Brush” for large surface areas.
• Silky Dust: An innovative Irish Sea Moss-infused powder to absorb excess formula and protect your clothes and sheets from transfer.
Are you looking for a gradual build for everyday wear, or do you need an instant bronze for a specific upcoming event?
