Although testing on animals and the beauty industry have previously been a topic for debate, both the cosmetic manufacturers and consumers have recently been demanding more and more cruelty free and vegan friendly products. In response to this shift in the market, BeautyFresh has produced a section on their website explicitly for cosmetics which are free from animal testing as well as free from products which may harm the environment or are detrimental to animals and the Earth. These products are known as Cruelty Free/ Vegan Safe.
Top 3 Cruelty Free & Vegan Friendly Brands
The top 3 brands which are leading the charge in this unique area of beauty products are;
Although all products in these manufacturer ranges might not be explicitly Vegan Friendly, the idea that these brands are making moves towards a cruelty free range as well as a vegan friendly range shows that the beauty industry is hot on the heels and keeping up with the latest trends which are occurring in fashion, clothing, automotive and even house and garden genres.
As the world moves more and more to sustainability, eco-friendliness and vegan/ animal friendly products this shift by cosmetic manufacturers demonstrates that the industry is taking steps towards securing its place in the future as well as the future of its products in consumers minds and hearts.