Far from the days when over-plucked brows ruled (we’re looking at you, late ‘90s and early 2000’s), we’re currently experiencing the golden age of eyebrows. Never before have there been so many ways to tend to your brows: brow laminations that leave hairs fluffed and lifted, microblading services that promise semi-permanent fullness, and every pencil, pomade, wax, and gel under the sun.
But if there’s one must-have for any brow enthusiast, it’s a conditioning serum. A brow conditioner is essential to keeping your natural brows healthy and strong — even more so if you indulge in regular brow services or wear makeup daily. And when it comes to brow conditioners, RevitaBrow® Advanced is the category’s gold standard. Here’s what you need to know about using a brow serum — and why this one is the industry’s go-to.