THE SCIENCE OF Gatineau SERUMS!

Serums are often very misunderstood when it comes to skincare. Some people may think that serums are pointless, expensive products and that moisturisers can do everything for their skin.  But when we start with a few faint lines and our skin starts to lose its natural glow, this is when we realise that we need to up our skincare routine and a serum will become our new best friend!

Serums are a real game changer when it comes to improving multiple skin problems. Think of a serum like the main course of a 3-course meal. After kicking things off with an appetizer (i.e cleansing your face) and before treating yourself to dessert (i.e a protective and nourishing moisturiser), you fill up on the main course and all of the important nutrients that comes with it (i.e a serum).

Serums are skin care products that are designed to deliver high concentrations of specific (and potent) ingredients into the skin. Gatineau serums are supercharged with triple the concentration of active ingredients compared to that of their moisturisers and so it makes them incredibly industrious, offering quicker and more targeted results. They have lightweight textures as the molecules found inside them are much smaller than moisturisers and this permits delivery of potent anti-ageing, firming, hydrating and radiance boosting actives to the skin cells that need them most.

Take the award-winning Gatineau Collagene Expert Ultimate Smoothing Serum which is  loaded with a triple collagen complex (that’s 3 different types of marine collagen each of different molecular weights) which sink into both the deeper and surface layers of the skin inflating and smoothing EVERY line and wrinkle from within, as well as locking moisture into the skin, leaving it quite literally with a seamlessly smooth finish.

If you are looking for a serum equipped to pave the way as winter approaches, and the ravages wrought by dehydrating central heating and biting winter winds then Gatineau’s Aquamemory Moisture Replenish Concentrate is the serum to choose!  A souped-up formula enriched with important sea minerals and protective antioxidants; it nourishes the skin in depth whilst deflecting daily environmental damage. In addition there is a healthy helping of hyaluronic acid – an ingredient renowned for its skin plumping prowess and naturally found in our skin to maintain hydration (yet depletes with age), this moisture-binding ingredient incredibly can hold up to 1000 times its weight in water and works like a sponge attracting and locking in moisture.

And perfect for busy city-workers, Gatineau’s Age Benefit Perfect Skin Serum contains a special ‘anti-fatigue complex’ along with gentle fruit acids which gently buff away dulling dead skin cells, to restore tired skin to its former glory.  Think of this as your S.O.S product for a dull lack -lustre complexion, imbuing it with a new lease of life.

How about a serum that is all about ‘perfecting an uneven skin texture’? Whether it’s uneven skin tone, enlarged pores, redness and quite frankly anything that just isn’t perfect then Gatineau Perfection Ultime Perfecting Cream-Serum is a match made in heaven!  It’s got the comfort of a feather-light cream, but the potency of a serum and it really does what it says on the tin!  Enriched with ‘Neurophroline’ from Wild indigo Extract it is like a ‘de-stress express’ to skin cells breaking down cortisol levels (cortisol is the hormone that induces redness and accelerates the ageing process) and soothing skin irritations. I love the idea that a serum can reduce stress and tension in the skin. It also contains Centella Asiatica (or Cica as otherwise known) and White tea extract and Centell- two ingenious ingredients with high levels of antioxidants which protect the skin, combat free radical damage and quite frankly address any signs of ‘wear and tear’ leaving skin looking saintly.

And that brings us to the ‘creme de la creme’ in our wardrobe of serums – and actually it’s more superior than a serum, it’s an ‘Elixir’. Gatineau’s Age Benefit Ultra-Regenerating Night Elixir is what I call a ‘one stop age defying shop!’ Formulated with the highest concentration of Age benefit technology (it’s 3 times more potent in strength than our other serums) it is designed to hit the skin cells’ re-set button attacking the key signs of cellular slowdown and delaying the ageing process. What’s more, this Elixir is genius as it works whilst you sleep, targeting numerous skin concerns and actively diminishing lines and wrinkles, fading dark spots and supporting the skin’s elasticity. This silky, overnight ‘cell recovery’ elixir is the ultimate way to get the best beauty sleep!

So in the quest for perfect skin or if you want to overhaul your complexion and give your skin back its health then I suggest you reach for a serum (it really does pack an almighty punch!)

And when it comes to using any Gatineau serum, the saying ‘less is more’ really fits the bill – you only need to use one pump of product underneath your moisturiser both morning and night. You really will see amazing results!